Overview
This unit introduces the business strategy to non-commerce, as well as, commerce majors who seek to be future entrepreneurs/business leaders, providing economic tools and analysis for establishing, sustaining or growing a business. Using a lecture and case study workshop approach with the textbook, online resources, guest speakers and videos, this … For more content click the Read More button below.
Offerings
S2-01-CLAYTON-ON-CAMPUS
Contacts
Chief Examiner(s)
Dr George Rivers
Learning outcomes
On successful completion of this unit, you should be able to:
1.
appreciate the economic way of thinking, the methodology of microeconomics and a knowledge of the tools used by economists in problem solving
2.
understand the economic behaviour of individual consumers and producers and how value is created, including demand can be derived
3.
understand concepts relating to the economic cost of production in both the short and long run for decision making
4.
explain the determinants of price and output outcomes under different market structures as well as business strategies
5.
undertake industry analysis
6.
apply economics to real world problems.
Assessment summary
Within semester assessment: 100%
Workload requirements
Workload