BTW3281 - Malaysian marketing law

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Overview

This is a cross-sectional unit between law and marketing. It examines the impact of common law, legislation and self-regulating codes of practice in marketing activities and strategic business decisions in the business environment. Topics covered include intellectual property rights in the context of new product development, ethical promotion and advertising practices, product safety and quality in relation to consumer behaviour, the regulation of unfair and anti-competitive conduct and how it affects strategies business decision and the law and regulation in the context of digital business and marketing activities.

Offerings

S2-01-MALAYSIA-ON-CAMPUS

Requisites

Prohibition

Contacts

Chief Examiner(s)

Dr Loganathan Krishnan

Learning outcomes

On successful completion of this unit, you should be able to:

analyse and apply the laws protecting intellectual property to the development and marketing of a range of new products and ideas

analyse and apply the consumer protection laws to a range of marketing and advertising strategies

analyse and apply the laws regulating a range of marketing practices including pricing and distribution

formulate the legal protection of a product or idea using the intellectual property, marketing and consumer protection laws.

Assessment

1 - Within semester assessment

2 - Examination

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Learning resources

Required resources