Overview
The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and … For more content click the Read More button below.
Offerings
S2-01-CLAYTON-ON-CAMPUS
Requisites
Prohibition
Prerequisite
Contacts
Chief Examiner(s)
Mr Paul Sugden
Unit Coordinator(s)
Mr Paul Sugden
Learning outcomes
On successful completion of this unit, you should be able to:
1.
identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
2.
identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
3.
identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
4.
develop an ability to research and critically evaluate developments in marketing law.
Teaching approach
Active learning
Peer assisted learning
Online learning
Assessment
1 - Within semester assessment
2 - Examination
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload
Learning resources
Required resources