Overview
By studying marketing you will not only grasp deep marketing theory, but also have the capacity to analyse and solve business challenges that require marketing input. You will also be able to formulate marketing outcomes to achieve broad organisational objectives. By understanding marketing's contribution to the firm you will be … For more content click the Read More button below.
AvailabilityMarketing science is listed in the Bachelor of Commerce at Clayton as a major and minor.
Learning outcomes
In addition to achieving the broad outcomes of your course, and successfully completing this area of study, you will be able to:
1.
Analytically demonstrate the contribution of marketing to the formulation and implementation of effective business strategies
Requirements
48 credit points
Core units36 credit points
Additional marketing science units12 credit points