MRKTGSCI01 - Marketing science

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Overview

By studying marketing you will not only grasp deep marketing theory, but also have the capacity to analyse and solve business challenges that require marketing input. You will also be able to formulate marketing outcomes to achieve broad organisational objectives. By understanding marketing's contribution to the firm you will be … For more content click the Read More button below. AvailabilityMarketing science is listed in the Bachelor of Commerce at Clayton as a major and minor.

By studying marketing you will not only grasp deep marketing theory, but also have the capacity to analyse and solve business challenges that require marketing input. You will also be able to formulate marketing outcomes to achieve broad organisational objectives. By understanding marketing's contribution to the firm you will be able to perform a variety of roles in any industry.

Availability
Marketing science is listed in the Bachelor of Commerce at Clayton as a major and minor.

Learning outcomes

In addition to achieving the broad outcomes of your course, and successfully completing this area of study, you will be able to:

Analytically demonstrate the contribution of marketing to the formulation and implementation of effective business strategies

Requirements
48 credit points

Core units36 credit points

You must complete 36 credit points from the following units. You must complete MKC2110 or MKX2111.

MKC1200

6 CP

Principles of marketing

MKC2110

6 CP

Buyer behaviour in marketing

Marketing decision analysis

MKC2500

6 CP

Marketing research analysis

MKC3110

6 CP

Market analysis and strategy development

MKC3140

6 CP

Marketing strategy implementation

Additional marketing science units12 credit points

Overview

Learning outcomes

Requirements48 credit points

Requirements
48 credit points