Overview
The marketing discipline can add value beyond commercial settings, particularly in the not-for-profit and government sectors.
This capstone unit will consolidate your marketing knowledge using a marketing planning framework. You will use non-traditional marketing contexts to elevate your understanding of the role and purpose of marketing beyond commercial applications. Specifically, … For more content click the Read More button below.
The unit's strong focus on developing skills in the areas of planning and implementation will benefit students seeking to pursue careers in both the profit and not-for-profit sectors.
Offerings
S2-01-PENINSULA-ON-CAMPUS
Requisites
Prohibition
Prerequisite
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Associate Professor Fiona Newton
Unit Coordinator(s)
Associate Professor Fiona Newton
Notes
IMPORTANT NOTICE:
Scheduled teaching activities and/or workload information are subject to change in response to COVID-19, please check your Unit timetable and Unit Moodle site for more details.
Teaching approach
Problem-based learning
Case-based teaching
Assessment
Within semester assessment
Scheduled and non-scheduled teaching activities
Workshops
Workload requirements
Workload
Learning resources
Required resources