Overview

The marketing discipline can add value beyond commercial settings, particularly in the not-for-profit and government sectors. This capstone unit will consolidate your marketing knowledge using a marketing planning framework. You will use non-traditional marketing contexts to elevate your understanding of the role and purpose of marketing beyond commercial applications. Specifically, … For more content click the Read More button below. The unit's strong focus on developing skills in the areas of planning and implementation will benefit students seeking to pursue careers in both the profit and not-for-profit sectors.

Offerings

S2-01-PENINSULA-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Associate Professor Fiona Newton

Unit Coordinator(s)

Associate Professor Fiona Newton

Notes

IMPORTANT NOTICE:
Scheduled teaching activities and/or workload information are subject to change in response to COVID-19, please check your Unit timetable and Unit Moodle site for more details.

Teaching approach

Problem-based learning
Case-based teaching

Assessment

Within semester assessment

Scheduled and non-scheduled teaching activities

Workshops

Workload requirements

Workload

Learning resources

Required resources